Why people happily pay more when value feels higher β even when the service is the same.
And why a one sentence problem is costing you countless opportunities
And the premium positioning secret most firms will never discover
Plus the objection-crushing technique that closes deals in one meeting
How top professionals turn one conversation into years of high-value referrals
And finally, a plan built for expertise-based firms
And why the most successful professionals never 'ask for business' (and what they do instead)